Never run out
of runway.
Cash flow kills more businesses than poor sales. A business can be profitable on paper and still fail — because the timing of money in and money out tells a very different story. Runway builds forecasts that give you visibility, confidence, and time to act.
Cash flow forecasting for UK business owners
A cash flow forecast maps when money actually enters and leaves your business — not when invoices are raised or bills are received, but when cash moves. That distinction is the difference between feeling in control and being caught off guard.
Runway builds your forecast directly from your Xero data, layering in assumptions about growth, seasonality, and planned activity. The result is a living model you can use to plan ahead — not a static spreadsheet that's out of date before it's finished.
Budgeting — turning ambition into a plan
A budget turns your goals into numbers. It sets the financial framework for the year ahead — what you plan to earn, what you plan to spend, and where you expect to invest. Without one, growth is guesswork.
Runway builds budgets collaboratively with you, grounded in your actual data and informed by what's realistic. Once in place, your budget becomes the benchmark against which every month's performance is measured — giving you clarity on whether you're on track or need to adjust.
When forecasting becomes critical
Runway raises forecasting proactively as part of your ongoing relationship — not just when you ask for it.
Funding applications
Lenders and investors require credible forecasts as standard
Rapid growth
Scaling quickly creates cash pressure even when revenues are strong
Seasonal businesses
Mapping peaks and troughs before they arrive
Major investment decisions
New hires, equipment, premises, or acquisitions
Economic uncertainty
Scenario planning to stress-test your position
“We've been with Runway for several years now — a superb partner to our business. It genuinely feels like they care about how to maximise its potential.”
Vehicle Smart
App & Technology Business
Frequently asked questions
For most businesses, a rolling 12-month forecast provides the most useful visibility. For businesses raising funding or going through significant change, a longer-range model may also be needed. Runway will advise on the right horizon for your situation.
Yes. Profitability and cash flow are different things. A profitable business can still run into serious difficulty if the timing of receipts and payments creates a shortfall — particularly with long payment terms, seasonal revenue, or significant upfront investment requirements.
Yes. Runway can build an immediate forecast to map your position, identify the pinch points, and work through the options — whether that's adjusting payment terms, managing creditors differently, or exploring short-term finance. The sooner you act, the more options you have.
A P&L projection shows expected revenue and costs. A cash flow forecast maps when money actually moves in and out of your bank account. The two are related but different — and both are important for a complete picture of your financial future.
In most cases, yes. Lenders want to see you've modelled the impact of borrowing on your cash position and have a credible repayment plan. Runway prepares forecasts specifically designed to support funding applications — clear, credible, and built on real data.
Ready to take the
next step?
Book a free 30-minute call with a Runway co-founder. No pitch, just practical advice.