More than an accountant.
A co-pilot for your business.
There's a level of financial thinking that goes beyond compliance. It shapes how you grow, how you fund that growth, when you hire, and what your exit looks like. Runway brings that thinking to every client relationship — and for those who need more, we go deeper.
Outsourced CFO and strategic advisory for UK founders
Most SMEs don't justify a full-time CFO — but they still face CFO-level decisions every month. When to hire, how to structure a deal, whether to raise funding, what the numbers actually mean for strategy. These decisions shape the trajectory of the business, and getting them wrong is expensive.
Runway's co-founders step into that role — bringing senior financial thinking to your business without the overhead of a permanent hire. It's not a bolt-on service. It's woven into how we work with every client, and for those who need more, we go deeper.
What strategic advisory looks like in practice
Financial modelling
Building and stress-testing the numbers behind your plans
Growth strategy
Identifying the financial levers that drive profitable growth
Pricing and margin analysis
Understanding where profitability really comes from
Hiring decisions
Modelling the financial impact before you commit
Funding strategy
Right type, right timing, right positioning
Board reporting
Financial narrative for investor and board conversations
Business planning
Credible, financially grounded plans for the year ahead
Scenario planning
Modelling the implications of different strategic choices
“Just the best. The team haven't just helped keep finances in order — they've helped push our business and strategy forward. Their consultative approach has massively helped — especially with software and service provider recommendations.”
Socius Media
Video Agency
Built differently from every other advisory relationship
Advisory at Runway isn't an upsell — it's the foundation of every client relationship. Every business we work with gets proactive, commercially minded guidance as standard. The difference with our CFO service is depth: more time, more modelling, more involvement in the decisions that shape your business.
We don't wait for you to ask the right question. We bring the questions to you — informed by your data, your goals, and the patterns we see across hundreds of UK businesses. That's what makes this different from every other advisory relationship you've had.
Frequently asked questions
Standard accountancy focuses on compliance — getting your returns filed accurately and on time. Strategic advisory focuses on decisions — helping you make better ones. Runway does both, and the line between them is deliberately blurred. Proactive commercial advice is part of every client relationship, not a separate engagement.
Earlier than most founders think. The decisions that matter most — structure, remuneration, funding approach, hiring pace — are often made in the first few years of trading. Getting them right early creates compounding value. Runway works with early-stage founders as well as established businesses preparing for exit.
A CFO sits at the intersection of finance and strategy — translating financial data into commercial decisions, building the financial infrastructure for growth, and representing the finance function in board and investor conversations. Runway's co-founders bring this perspective to every client relationship.
No. Runway operates on a flexible monthly subscription — strategic advisory can be incorporated at whatever level is right for your business. Start with compliance if that's where you are, and build as you grow.
Yes. Runway co-founders can support investor conversations, prepare financial materials for due diligence, and provide the credible financial voice that growth businesses often need when dealing with external capital.
Ready to take the
next step?
Book a free 30-minute call with a Runway co-founder. No pitch, just practical advice.